Adina Reyter is leaving ~$14K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Adina Reyter
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: ADINA10 unlocks $10 off your first piece
Preview Text: Fine jewelry built to wear every day, collect for life
HERO MODULE
Hero Approach: Direct
H1: Your $10 Off
Subhead: Starts a collection that lasts
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Welcome to Adina Reyter. Use code ADINA10 at checkout. It's good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here. Build From There.
4mm Italian Chain Link Necklace. The anchor piece every collection is built around
Mini Bead Necklace Where thousands of collections started, one charm at a time
Celestial Diamond Big Bead Necklace Worn alone today, layered for life
4mm Groovy Italian Chain Initial Necklace. Your initial, worn every single day
Baguette Horseshoe Signet Ring The lucky ring you'll never want to take off
Big Bead Carnival Necklace A fully built, colorful statement you can make your own
2
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I grew up watching my family build something from nothing. My great-grandmother chased the American dream, and my family's fashion business taught me everything about resilience. Including what happens when something isn't built to last.
So when I decided to start my own jewelry brand, I thought a lot about that. What does it mean to build something that lasts?
I launched Adina Reyter from my apartment with a single piece. The Circle Necklace. I stayed up nights hand-filling thousands of orders. It wasn't glamorous. But I knew I was making something different.
Fine jewelry had always felt either too precious to wear or too disposable to keep. I wanted pieces you'd actually live in. Pieces that marked real moments. A birthday, a milestone, a person you loved. Pieces your daughter might wear someday.
That's still the whole idea. Every piece we make is designed to collect over a lifetime and pass down through generations. Not to sit in a box.
If you haven't found your starting piece yet, code ADINA10 takes $10 off and it's good for the next 14 days. I'd love to help you find the one that feels like yours.
Feel free to reply to this email. I read them.
– Adina
Founder, Adina Reyter
3
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INBOX MODULE
Subject Line: Fine jewelry wasn't made to be lived in
Preview Text: Six things most fine jewelry brands won't tell you
HERO MODULE
Hero Approach: Curiosity
H1: Not All Fine Jewelry
Subhead: Is made to be lived in
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most fine jewelry is designed to look good at launch and get replaced by next season. Here's what makes this brand different.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons This Collection Grows With You
Infographic: Checklist
- Built to collect. Every piece is designed to layer, stack, and grow alongside you through every phase of life
- Made to mean something. Each design marks a milestone, memory, or person, not just a season
- Heirloom-quality craft. Pieces built to be passed down, not rotated out
- Everyday wearability. Fine jewelry you actually wear, not jewelry you save for occasions
- A modular system. Big Beads, Mini Charms, and chains mix and match so no two collections look the same
- Fine jewelry at two price points. Sterling silver entry pieces and 14K gold for when the moment calls for it
Products Shown
- Mini Bead Necklace. Your foundation; add a charm for every milestone
- Baguette Horseshoe Hinged Charm. A lucky, stackable piece that means something every time you wear it
- Big Bead Carnival Necklace. What the collection looks like when it's fully yours
4
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INBOX MODULE
Subject Line: You browsed, but nothing made it home
Preview Text: ADINA10 is still yours. For now
HERO MODULE
Hero Approach: Direct
H1: Still Thinking?
Subhead: Your $10 off won't wait
Cta Button: Claim Your Discount
MODULE 2: TRANSITION COPY
Code ADINA10 saves you $10 on your first order, but it expires in 9 days. These are the pieces worth picking up while it's still good.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most-Reached-For Right Now
4mm Italian Chain Link Necklace. The everyday chain you'll wear with everything you own
Mini Bead Necklace The starting point for a collection that grows with every birthday
4mm Groovy Italian Chain Initial Necklace. Personal, meaningful, and never comes off
Baguette Horseshoe Signet Ring The ring that brings a little luck to every day
Celestial Diamond Big Bead Necklace Understated, diamond-set, and built to last a lifetime
Bead Party Diamond Rager Necklace For when you're ready to go all in
5
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INBOX MODULE
Subject Line: What the comparison actually looks like
Preview Text: See how Adina Reyter stacks up
HERO MODULE
Hero Approach: Question
H1: Still Comparing?
Subhead: Here's what most brands skip
Cta Button: See for Yourself
MODULE 2: TRANSITION COPY
Not every fine jewelry brand is trying to do the same thing. Here's what the comparison actually looks like.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Adina Reyter vs. The Usual Options
Infographic: Table
- Design intent | Built to layer, collect, and pass down | Standalone seasonal pieces
- Wearability | Made for every day | Saved for special occasions
- Personalization | Modular charm and bead system. Build your own story | Fixed designs, limited options
- Emotional meaning | Every piece marks a milestone or memory | Aesthetic-first, meaning secondary
- Longevity | Heirloom-quality, made to be passed down | Trend-driven, rotated out each season
- Price entry point | Sterling silver pieces from the hundreds | Often premium-only with no accessible starting point
Products Shown
- Mini Bead Necklace. Your entry point into a collection that never stops growing
- Baguette Horseshoe Signet Ring. Fine jewelry you'll wear 365 days a year
- 4mm Groovy Italian Chain Initial Necklace. The piece that makes it unmistakably yours
6
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INBOX MODULE
Subject Line: She's worn it every day since 16
Preview Text: Real customers, real collections, real stories
HERO MODULE
Hero Approach: Story
H1: They Said It Better
Subhead: Than we ever could
Cta Button: Read Their Stories
MODULE 2: TRANSITION COPY
Don't take our word for it. Here's what happens when people actually build a collection.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What a Real Collection Looks Like Over Time
Infographic: Numbered List
- "For my 16th birthday, my mom gave me my Mini Bead Necklace and I've worn it every day since then. For every birthday and special event, she's given me a new Mini Charm to add to it. It's my favorite necklace ever.". Rimona [on lasting daily wearability]
- "My mother collected over 35 gold charms from around the world and every single one holds meaning. My greatest joy will be passing them down with Adina's pieces so that each woman in our family wears a little piece of where we have been.". Janet [on heirloom value and generational legacy]
- "Every single piece I wear is filled with beauty and meaning. It is a collection of everything we have designed over the years and reflects the joy and beauty of life.". Adina [on building something that tells your story]
Products Shown
- Mini Bead Necklace. The piece Rimona started with at 16 and still wears every day
- Big Bead Carnival Necklace. A fully built collection, ready to grow even further
- 4mm Italian Chain Link Necklace. The foundation piece that anchors everything else
7
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INBOX MODULE
Subject Line: ADINA10 dies at midnight
Preview Text: Last chance to start your collection for $10 less
HERO MODULE
Hero Approach: Direct
H1: Tonight It's Gone
Subhead: Your $10 off ends at midnight
Cta Button: Use ADINA10 Now
MODULE 2: TRANSITION COPY
Code ADINA10 expires tonight. After midnight, it's gone. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Last Chance to Start Your Collection
4mm Italian Chain Link Necklace. The everyday anchor piece you'll reach for without thinking
Mini Bead Necklace One charm today, a full story in ten years
4mm Groovy Italian Chain Initial Necklace. The piece that's unmistakably, permanently yours
Baguette Horseshoe Signet Ring Lucky, wearable, and built to last a lifetime
Celestial Diamond Big Bead Necklace Diamond-set, worn alone, layered forever
Bead Party Diamond Rager Necklace For the collector who's ready to commit
8
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Hey, I noticed you never grabbed your first piece. And I just wanted to make sure everything was okay on our end.
Sometimes it's just not the right time. I get it. No pressure at all.
But if something stopped you. A question about sizing, which piece to start with, whether the sterling silver holds up to everyday wear. I'm genuinely happy to help. Just reply to this email. I read them.
If you're still thinking about it, here's where I'd point most people: the Mini Bead Necklace. It's where thousands of collections started, including some that are now three generations deep. It's the piece you add to, not the piece you replace.
Code ADINA10 gives you $10 off and it expires very soon. I won't be able to extend it after that. But more than the discount, I just want you to find something that actually means something to you.
If that's us, great. If not, I hope you find it somewhere.
– Adina
Founder, Adina Reyter
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.